eo – Sports activities Expertise Weblog


On this startup highlight, we characteristic eo, a sports activities product startup aiming to push the boundaries of athlete efficiency with progressive options. They at present have a wearable swim sensor out there and a concussion analysis instrument nonetheless going by way of some trials for the broader market. Learn on to find out about how they began, the way it has been going and what else is on their plate.

Who Is eo And What Do They Do?

eo is a sports activities expertise lab based mostly in Sydney, Australia. They’re a sports activities product startup deep into sports activities analysis and centered on creating evidence-based options that will profit athletes. The group is made up of sports activities enterprise executives, skilled tech leaders and seasoned sports activities clinicians, scientists and coaches. Their first product launch was eo SwimBETTER, a novel wearable sensor that captures knowledge of a swimmer’s movement (significantly the arms) in addition to drive knowledge. These knowledge then translate to helpful swim metrics similar to stroke charge, complete drive per stroke, drive area (or distribution), stroke path, hand velocity, stroke phases (glide, pull, restoration), and stroke path consistency. We beforehand did a quick cowl of the sensors right here – hyperlink. The product comes with an preliminary {hardware} price (together with 6 months of membership) and subsequent membership or subscription charges. Their pricing mannequin is just like good (dwelling) health/coaching gear like Peloton, Tonal, Lululemon Studio (Mirror), and so forth.

In addition to eo SwimBetter, the group additionally appears to be like into merchandise or options that 1) enhance athlete efficiency, 2) speed up restoration and adaptation, 3) stop accidents, and 4) support rehabilitation. In some circumstances, the merchandise are developed with different companions. For instance, they labored with HeadSafe on eo NuroCHEK, a concussion analysis instrument. It’s a transportable EEG headset that measures the Visible Evoked Potential (VEP) brought on by visible stimuli from the goggles portion of the eo NuroCHEK system. In contrast to most different concussion evaluation instruments, it’s a utterly goal neurological biomarker. It doesn’t depend on subjective evaluation or require the athlete to do something apart from placed on a headset and undergo the evaluation. Like eo SwimBETTER, NuroCHEK was designed with exterior design businesses and has picked up a number of design awards (together with the Good Design Award).

The Why and How It Began?

They have been based in 2020 by three veterans in sports activities science and sports activities enterprise: Jaimie Fuller (former government chairman of SKINS), Dr Kenneth Graham (former Principal Scientist at NSWIS), and Dean Hawkins (former adidas & SKINS government). Jaimie had a imaginative and prescient of disrupting the sports activities trade with improvements that will bridge the hole between what athletes are doing now and what they might probably obtain. He was instructed by way of numerous conversations that he needed to attain out to Kenneth Graham. At the moment, Kenneth had simply left NSWIS and was planning to take a break. However a gathering with Jaimie made him realise the “break” should wait. Then, the selection of including Dean to the group was fairly easy as a result of Dean and Jaimie used to work collectively, and he had the correct expertise and connections to assist steer a sports activities startup from a monetary and organisational standpoint.

Talking to Kenneth, the choice to affix the group was easy. Jaimie’s imaginative and prescient for eo is precisely what Kenneth has been practising for a few years again when he was at NSWIS (New South Wales Institute of Sports activities). His function had at all times required forward-thinking – attempting to think about what the longer term might be like for athletes, figuring out the hole and creating a method to take athletes and coaches ahead. For instance, one in all Kenneth’s early challenges again in NSWIS was how you can fast-track the event of divers. Was there a greater method to educate divers to somersault, to situation them to spin extra rapidly whereas discovering their stability and entering into place for entry? What he and the group got here up with was the spinning chair. It has by no means been completed earlier than and nobody knew how or if it would work. After a couple of prototypes, the ultimate model was made. It’s a stable, steady body positioned at floor stage, with a rotating shaft within the center, and the athlete (diver) is secured to the shaft and spun by the coach or coach. One of the simplest ways to visualise it’s to see it in motion in Melissa Wu’s Instagram publish. It proved to be successful and what they thought can be a one-off product was subsequently requested and produced for different institutes.

Jaimie initially had the thought of making an ankle brace wearable system for skilled athletes. Nevertheless, as soon as Kenneth had the possibility to share his concepts accrued over 25 years of expertise as a sports activities scientist, a paradigm shift occurred. The group’s view was broadened to higher prospects. From there, a few imminent challenges that rose to the highest of the checklist have been: enhancing swimming efficiency and managing concussions involved sports activities. And therefore eo SwimBETTER was developed and eo NuroCHEK was added to their portfolio.

The way it has been going.

Funding and Improvement

Since they began in 2020, they managed to lift $2.5 million in seed funding the following 12 months, adopted by a Collection A elevate of $3 million in 2022. In addition to getting monetary backing, they have been additionally backed by elite athletes (e.g. Kyle Chalmers, Vincent Luis), coaches (e.g. Olympic swimmer James Magnussen’s’ coach Brant Finest) {and professional} sports activities groups like NRL group South Sydney Rabbitohs and A-League group Melbourne Metropolis FC.

Concurrent with elevating funds was placing collectively a improvement group to show their imaginative and prescient into bodily improvements. As an alternative of attempting to construct a group from scratch, the founders recognised that they might faucet into and collaborate with experience inside Australia (or within the US). They labored with Katapult Design, Outerspace Design and Enhance Design individually for his or her industrial design and area of interest product improvement capabilities. These design consultancies already had a historical past of manufacturing progressive sports activities/well being expertise merchandise, which meant they might hit the bottom working and get issues transferring rapidly.

Launching eo SwimBETTER

With all three founders every having a wealth of connections and networks within the sports activities trade, it didn’t take lengthy for them to unfold the phrase concerning the game-changing innovation of eo SwimBETTER. Whether or not it was connections with college researchers, sports activities institutes all over the world or school swim coaches, they have been getting their handsets onto the palms of swimmers and coaches. Earlier than lengthy, they have been getting buy-ins. Orders for second units began to come back by way of. Customers have been deep into their swim knowledge, and coaches have been seeing the advantages. What follows is suggestions to the event group on what might be higher relating to person expertise. For instance, an preliminary ‘orientation course of’ was required when the swimmer obtained into the water with the handsets. It was complicated for some customers and irritating for individuals who forgot to try this preliminary step. The event group carried out some higher ‘smarts’ and eliminated that requirement, simplifying the beginning of the monitoring course of.

Educating Customers

eo recognise that their function is to not “educate” the athlete the “right” approach or type. As an alternative, it’s to present goal knowledge,and within the case of eo SwimBETTER, a swimmer’s movement, velocity and drive knowledge. The handsets and person platform are instrumentsfor biomechanists and coaches to simply consider what a swimmer is doing based mostly on what’s captured and offered on the dashboard. As with every instrument, there are many options, suggestions and methods to maximise the worth of the instrument. So, they’ve invested in creating assets within the type of documentation and on-line movies to information customers of their journey. From explaining dashboard fundamentals to taking a look at stroke charge and drive knowledge, syncing knowledge with video, and managing and sharing knowledge. Their YouTube channel is a trove of explainer movies and case research from which athletes and coaches can profit. Additionally, for individuals who are on the fence about their product, watching these movies will give them the data they should determine whether or not it’s for them.

eo NuroCHEK

NuroChek, their concussion analysis instrument, has been present process scientific trials because it was developed. By the top of 2023, it was cleared by the U.S. Meals and Drug Administration (FDA). This can be a enormous milestone, and it means they’ll begin advertising and marketing and promoting their answer within the US, the place concussion is a giant downside among the many completely different contact sports activities, together with Gridiron soccer, (Ice) Hockey, Basketball and Lacrosse. Nearer to dwelling, the 4 NRL groups are trialling eo NuroCHEK, and eo is in discussions with the NRL about implementing this innovation as a part of concussion protocols. They’re working in the direction of regulatory approval (TGA and CE) to be obtainable within the ANZ and the EU.

What’s subsequent.

Following the successes of eo SwimBETTER and eo NuroCHEK, what’s eo engaged on subsequent? From our dialog with Kenneth, it’s evident that that is just the start. As alluded to earlier, they’re serving to HeadSafe take eo NuroCHEK to the world and getting approvals one regulatory physique at a time. With eo SwimBETTER, they know that amassing knowledge from the palm is probably the most useful piece to the puzzle. Saying that also they are exploring the potential of further sensors on the torso or toes/legs to trace issues just like the pitch/roll/yaw of the swimmer and kick frequency. On high of that, regularly educating end-users is at all times their precedence.

Different initiatives/challenges they’re engaged on embrace an adjustable ankle brace with side-specific help and a sweat patch for monitoring sweat and electrolyte loss. The ankle brace was one in all Jaimie’s kickoff concepts for eo, and they’re simply ‘brewing’ it and making certain issues are all aligned earlier than they take it to the following stage. The sweat evaluation patch is being developed in collaboration with the CSIRO and is at present within the prototyping stage. Understanding sweat loss (the speed and what’s misplaced) throughout train can information athletes on when and what to drink so it helps them carry out optimally.

Other than that, eo is regularly exploring and researching (past) the boundaries and the place they will help athletes make progress. Evidently, we are able to anticipate nice issues to come back out from this group of “defianists” (individuals who observe the science of defiance). If you want to maintain updated with what they’re engaged on, you’ll be able to observe them on LinkedIn, Fb, Instagram, or X. Lastly, I depart you with this quick video of Jaimie Fuller speaking about beginning eo. Thanks for studying!

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